The industry is changing quickly — from how we consume it to what it looks like.
The romance novel industry is worth over a billion dollars.
Surprised? You really shouldn’t be.
In 2015, 75 million Americans said they had read a romance novel in the past year. The books fly off the shelves, and readers are constantly asking writers for more stories, even as many authors turn out novels at a rate of two per year.
The industry centers around women — in readership and in authorship — and stigma and shaming of romance fans persists.
From Cailey Hall, a PhD student at UCLA, writing in the The LA Review Of Books:
I have found that almost all of the romance novels I have read achieve something that sounds mundane, but remains quite radical: they model a form of female happiness and fulfillment still lacking in most canonical works of literature. Imagining stories for women (too often, but not always, heterosexual, cis-gendered, and monogamous) that end optimistically, these novels not only depict relationships that involve negotiation and growth, but also allow female protagonists to experience a kind of personal, sexual, and professional fulfillment that does not feel like an unattainable fantasy.
The industry has evolved, but it has a diversity problem. A black author has never won the Romance Writers of America top prize, the RITA, although the industry group has acknowledged the problem and says it’s working toward becoming more inclusive.
Hear more from Brenda Jackson, author of 120 books, about getting published as a woman of color in the episode of This Is Love below.
What’s so compelling about these novels? How are today’s works of romance different than a generation ago? And if so many people love them, why is it so hard for the literary world to take them seriously?
I’ve often said: I love romance because it believes wholeheartedly that even at our most imperfect, we deserve to love and be loved.
— Mom’Baku Kennedy (@MicaKenBooks) September 7, 2018
Recommendations From Our Panelists
If you’re new to romance novels, here are several suggestions about where to start, from our panelists, listeners and producers.
The Madness of Lord Ian Mackenzie by Jennifer Ashley
A Princess In Theory by Alyssa Cole
Third Son’s a Charm by Shana Galen
The Kiss Quotient by Helen Hoang
Trade Me by Courtney Milan
Act Like It by Lucy Parker
Wrong To Need You by Alisha Rai
Bring Down the Stars by Emma Scott
Lukov with Love by Mariana Zapata
A Playlist That Celebrates Love
We couldn’t decide what music to use during this show. So we made you a playlist.
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