It's time to go beyond the blue bin.
Jeffrey Seller has produced some of the most popular theatrical blockbusters. Four of his productions have won Tony Awards for Best Musical: “Hamilton,” “Rent,” Avenue Q,” and “In the Heights.” And his smash hits “Hamilton” and “Rent” both won the Pulitzer Prize for drama.
But success does have a downside. Tickets for “Hamilton” are notorious for their outrageously high price tag. On secondary markets like StubHub, they go for between $400 and $600.
Seller weighs in on what makes a hit, the future of American musicals and the role of live theater in the digital age.
- Jeffrey Seller Theatrical producer; four of his productions have won Tony Awards for Best Musical: "Hamilton," "Rent," "Avenue Q," and "In the Heights"; "Hamilton" and "Rent" both won the Pulitzer Prize for drama.
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