It's time to go beyond the blue bin.
This was a rough summer for moviegoers. Low-rated flops like “The Dark Tower” and “Baywatch” did little to attract viewers, according to box office sales. Memorial Day, usually one of the biggest movie release dates of the year, had its weakest showing in almost two decades.
Hollywood might argue it wasn’t easy on its end, either. Some producers say review aggregator Rotten Tomatoes can now make or break movies’ bottom line.
- Daniel Loria Executive director and chief strategist at the trade publication Box Office Media
- Brooks Barnes Covers Hollywood and the film industry for the New York Times
- Ann Hornaday Movie critic, The Washington Post; author of "Talking Pictures: How to Watch Movies"; @annhornaday
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