A woman shops during Black Friday

A woman shops during Black Friday

The number of unmarried people in the United States is on the rise, as more Americans are making the decision to marry later in life — if at all. This has created a new target for advertisers and brands: single women with disposable income. For the first time single women hold a sizable amount of social, political, and economic capital. We’ll explore these new trends in marriage and partnership, and how businesses are adapting to them.


  • Chavie Lieber Senior reporter, Racked.
  • Bella DePaulo Author, "Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After."
  • Lisa Bonos Writer and editor for The Washington Post's Solo-ish.
  • Brittany Manson Creator, Alone in Atlanta.

The "Table For One" Playlist

(Note: A few of these songs are labeled “explicit”)

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