Kylie Jenner and Kendall Jenner take selfies at an awards show. Together, they have over 100 million Instagram followers.

Kylie Jenner and Kendall Jenner take selfies at an awards show. Together, they have over 100 million Instagram followers.

Social media has changed the way we interact with a lot of things: television, dating and, of course, advertising.

Influencers are able to parlay a single Instagram post into as much as $50,000, and this year Forbes began releasing a Top Influencers list, acknowledging those who are at the forefront of lifestyle branding.

What risks are involved, and how has social media become social marketing?

Guests

  • Britt Aboutaleb Editor in Chief, Racked
  • Mary Engle Associate Director of Advertising Practice, Federal Trade Commission
  • Wynter Mitchell Content and influencer strategist, Pablo Jobs
  • Danielle Kurtzleben Politics reporter, NPR
  • Jake Horowitz Co-founder, editor-at-large, Mic

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